Resource Typing Definition for Response . Successful blogs are compelling and current, and encourage interaction with readers. Please note that the is program now requires a fema sid to be used instead of your ssn. 1. FEMA IS-29: Public Information Officer Awareness Answers. endstream endobj startxref D. seek media release approval from the Communication Unit Leader., 24. Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. The National Incident Management System (NIMS) is:A. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. Recognize various legal aspects associated with emergencies and public information. Each time this test is loaded, you will receive a unique set of questions and answers. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu Take a zombie apocalypse for example. Establishing relationships with news media representatives by being accessible and prepared. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. Media pools are used to restrict access to an area due to space limitations or safety issues. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. The subject is the. Switchboard: (301) 447-1000 Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. What problems are you having in your community? The public information officer for an organization A. should clear all public documents with neighboring agencies before release. When an emergency happens, ICS is implemented. ), John enjoys boating, swimming, and to fish. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. endstream endobj startxref 16825 S. Seton Ave., Emmitsburg, MD 21727 wA{)K+Xk80538L``V[mvWS|?9U7 Lets look at some general descriptions of social media available: Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. The best approach is to meet with school officials early to determine when your program best fits their schedule. Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? Identify the purpose of what you are writing and start with the main message. Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. Evaluation is crucial for judging the effectiveness of a public awareness campaign. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. Increase community preparedness is not specific. Under the ICS, the PIO works for: A. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. A directory of your organizations Internet presence. Determine information to be communicated to the public. Having such knowledge enables them to make informed choices that affect their health and well-being. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. Is there any restriction on the information to be released? This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). (For example: The suspicious package was the size of a laptop computer. Did the message reach the targeted audience? While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). It also helps identify the target audience for a particular public awareness campaign. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. The following was originally posted on CDC Public Health Matters Blog on May 16, 2011, by Ali S. Khan. Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. An important part of the PIOs relationship with the media is knowing what they want. Television is the main source of news for Americans. In the next lesson you will learn how to communicate effectively when an incident happens. C. request additional assistance through the National Public Information Support Network. * The social media links provided are for reference only. It is important to prepare each person to ensure your message is consistent. The news release should use the inverted pyramid as illustrated below. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. Recall preparation techniques that contribute to a successful media interview. Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. All of the above, 23. It provides a framework for people from multiple agencies to work well together B. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. You need to write to your audience. Please review the IS FAQ's for more information. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. Watching the background. The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. That you will get them information and be back to brief themand then do so. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. (Passive). They have access to the officials. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. Even a few minutes of practice can make a big difference. While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. 3 Step Guide for Assistance. You have many resources available to ensure that the information reported about an event and your organization is true and accurate. (Unit 2), Describe the types of written products used in public information activities. An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. What will you change in future campaigns? To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. A Federal structure designed for large-scale, multijurisdictional incidents B. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. Leaves the decision as to who will be in the pool to the media. The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. Provide public information, emergency public information, and community education to your internal and external target audiences. An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. Video sharing sites to expand or market a story, and. Serves as a press secretary for the Agency Executive or Senior Official during the incident.

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