(Biles, who turned pro in 2015, has an endorsement deal with the Gap-owned brand.). Market data provided by ICE Data Services. Register for a free SBJ account to unlock one extra article per month. I want to be able to do everything. Now she actually gets that shot.. A star like this is also relatable to others, and when he breaks down and shows emotion like that, hes relatable.. Regardless of where her career continues, marketers expect sponsors to line up to work with Lee the way they did for Biles back in 2016. Weitere Informationen ber die Verwendung Ihrer personenbezogenen Daten finden Sie in unserer Datenschutzerklrung und unserer Cookie-Richtlinie. "It's just a different environment," Lee said. She is the favorite to win gold on bars, which is her best event, and she is expected to vie for a medal on beam as well, with Graba saying she is fully capable of gold.. She confirmed this week she still intends to compete as a freshman beginning next month for Auburn University. Gold medallist Sunisa Lee of the United States poses on the podium after winning the Women's Individual All-Around, July 29, 2021, in Tokyo. Churchill Downs has been home to some of the most incredible moments in sports history. Sunisa Lee poses with her gold medal after winning the women's gymnastics all-around title at the Summer Olympics at Ariake Gymnastics Centre on Thursday in Tokyo. Credit: AP Sunisa Lee, of United States, poses for a picture. Wenn Sie Ihre Auswahl anpassen mchten, klicken Sie auf Datenschutzeinstellungen verwalten. I cover the intersection of sports, business and technology. Show More Posts from . Those days are over thanks to recently passed legislation that allows collegiate athletes to make money off their name, image and likeness. * Please fill out the form below in order to receive your shareable link. Matthes also represents utility player Peyton Wilson, drafted by the Kansas City Royals; right-handed pitcher Irv Carter, who was drafted by the Toronto Blue Jays; and right-handed pitcher Davis Sharpe, who was drafted by the Cleveland Indians. Both Minnesota Gov. Lee will be represented by S&S CEO Britt St. George, COO Madison Lees and CMO Kaila McWilliams. The Auburn University incoming freshman won gold, silver and bronze medals at the 2019 World Championships in Stuttgart, Germany. Her career has leapfrogged from there and is doing well in different competitions. 2023 Leaders Group. A post shared by Scotty Pippen Jr (@spippenjr), Action Network noted that while college sports already are popular in the U.S., "players capitalizing on NIL marketing deals should further strengthen the long-term viability of college athletics.". It will remain in effect until federal legislation is passed or the NCAA creates permanent rules. Whatever endorsements ultimately come through for Lee, at least this much seems clear in the wake of Thursdays gold medal in the all-around her earnings potential could dwarf even some of the biggest names in college sports. F1 and IndyCar start their seasons, the Rams partner with KAGR and Athletes Unlimited celebrates its anniversary with an expanded Nike partnership. Get browser notifications for breaking news, live events, and exclusive reporting. Burton throws Visa in the ring as well, noting that with only a three-year turnaround to the Paris Games in 2024, where Lee could again compete, shes an even more attractive partner for Olympic sponsors. S&S is based in Boston and is a boutique agency that counts Olympians, personalities, influencers and chefs as clients. America loves champions, but they especially love meeting new celebrities, who emerged against difficult odds.. Time permitting, she should be able to make just as much money as she would have normally made.". Matthes co-leads the division with WME agent and partner Jon Rosen, who became certified by the MLB Players Association in 2019 to represent Correa, who will be an unrestricted free agent this offseason. Sunisa is the only player from Auburn, whereas Bronny James tops the list with a valuation of $7.3 million. Access to easy-to-read digital editions of weekly issues. Its all great for her right now.. Lee didnt flinch under the pressure, turning in the performance of a lifetime with a total score of 57.433 to hold of Brazils Rebeca Andrade for the gold. News provided by The Associated Press. Its not just the medal that makes her marketable, though, but the pedestal on which fans have long put top U.S. gymnastsfrom Mary Lou Retton to Nastia Liukin to Gabby Douglas to Biles. The fact that she sort of stepped up and won gold amidst all this controversy and issues about mental health and the pressure involved she was just under a microscope, and she came through.. Shes out of central casting. As everyone predicted, Sunisa Lee has become a big name in the endorsement deals in college sports. Bei der Nutzung unserer Websites und Apps verwenden wir, unsere Websites und Apps fr Sie bereitzustellen, Nutzer zu authentifizieren, Sicherheitsmanahmen anzuwenden und Spam und Missbrauch zu verhindern, und, Ihre Nutzung unserer Websites und Apps zu messen, personalisierte Werbung und Inhalte auf der Grundlage von Interessenprofilen anzuzeigen, die Effektivitt von personalisierten Anzeigen und Inhalten zu messen, sowie, unsere Produkte und Dienstleistungen zu entwickeln und zu verbessern. Life & Style is part of the a360media Entertainment Group.Copyright a360media 2023. Normal College-Going Gymnast, Last Year I Was Putting a Lot of Pressure on Myself : 19-Year Old Gymnastic Shes forever an Olympian and forever a gold medalist in the tradition of all the great female athletes of past Olympics, Burton said. For Sunisa "Suni" Lee and Caeleb Dressel, two of the Tokyo Olympics' breakout stars, the road to Paris 2024 is paved with riches. All rights reserved. 1 high school prospect, shortstop Brady House, who was taken No. Overall, Thompson sees Lee and her teammates' decision to attend college a win-win for both brands and the athletes. By And shell do so as one of the most marketable college athletes in the country. But it has worked out tremendously for people like Simone Biles and Michael Phelps and Katie Ledecky.. Activate your account. The US international is an Olympic gold medalist and one of the best gymnasts in the world. Its the medal to win in gymnastics, in the sport that gets the most attention at the Olympics and brings in casual fans that are not necessarily big sports fans, but everybody seems to watch that Its humongous. Collins co-represents Allen with. Suni Lee Opens up About Her Struggles as a College Gymnast : Did Have That A roommate to hang out with. LSU Gymnast Olivia Dunne vs Olympic Champion Suni Lee: Who is Wealthier? For Sunisa Suni Lee and Caeleb Dressel, two of the Tokyo Olympics breakout stars, the road to Paris 2024 is paved with riches. 2 with an estimated 1.5 million dollars made from NIL deals. She helped lead Team USA to a silver medal in the team final earlier this week, stepping up after Biles withdrew following the first rotation due to a medical issue. I dont think it was too challenging, especially when you look around the league and see most teams are still rewarding their top players, CAA Sports Patrick Collins told SBJ. In a moment, the American gymnast became the most beloved person on campus before even arriving. A native of Saint Paul, Minnesota, Lee rose to international prominence after a personal tragedy. When incoming freshmen are expected to report to their dorm rooms on The Plains on Aug. 11, Lee plans to be there. Nurse License Verification service enables nurses to verify their license(s) from a Nursys verification participating board when applying for endorsement into another state. As an Asian-American and the first Hmong-American to compete in the Olympics Lee also finds herself uniquely situated to put a face to a community that may be underrepresented, and certainly one that has faced increased discrimination of late. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. "So I feel like if I were to go pro, it would have to be like something like really good.. The transition should be easy. She is the holy grail of consumers, the target for nearly every marketer in America. Also, Lee and her teammates competing in college could join Biles in an ad for Athleta and profit from it as long as it doesn't violate the confines of the trademark of their respective colleges. After all, they always expected her to win some medals in Tokyo and believed she had the potential to compete for the all-around gold. Hence, with all that in place, she could be making $100,000 in a jiffy. But her impending haul off the mat is actually worth much more. Understandably as an Olympic hero, advertisers have been gravitating toward her. That face is changing because new NCAA rules now allow college athletes to monetize their names, images and likenesses, or NIL, as the fast-emerging asset is known. 2023 Sportico Media, LLC. 1 hour 13 min ago, By 376 following. Neither the O'Neal brothers, nor Lee nor Steveson have publicly announced any sponsorship deals so far. She took home one gold and three silver medals at the junior-level competition. A day after a thrilling victory in the women's all-around, the St. Paul gymnast insisted she's ready to go to start her college career at Auburn. In the wake of her four-gold-medal performance at the Olympic Games in Rio, Biles built a robust sponsorship portfolio. Sunisa Lee, of United States, reacts as she poses for a picture after winning the gold medal in the artistic gymnastics women's all-around final at the 2020 Summer Olympics, Thursday, July 29, 2021, in Tokyo, Japan. Sunisa Lee. She could be the face of the Paris games if she sticks around. Sports business experts have told CBS MoneyWatch the wave of sponsorship deals are still in their infancy, but ultimately it could add up to spectacular income for at least some of the young athletes. Send us a tip using our anonymous form. Thompson said he could see Lee following in Biles footsteps, signing with a brand like Gap-owned Athleta or Canadian athleisure company Lululemon. These Celebs Love Posting Naked Photos, Brad Pitt and Angelina Jolie's Teen Daughter Shiloh's Transformation, Brit Awards 2023 Best, Worst Dressed Celebs: Red Carpet Photos, Her Swimsuits Don't Lie! We take the time to listen and understand the needs of corporations and organizations looking to hire entertainers, musicians, speakers and other creative talent. We know its not going to happen overnight, that we are going to grow this organically. Lindsay Rittenhouse Recent changes to name, image and likeness rules now allow Division I NCAA athletes to monetize their marketability. tgt.biz/Suni_TargetStorefront_Jan. Click below to sign in. Lee was thrust onto the worlds stage when she won the all-around after Simone Biles withdrew from the event. Pressure of Being the Olympic Gold Medalist, How Is She Real: Olympic Champ Suni Lees Unbelievably Flawless Performance in Back after returning from Tokyo, she partnered with the Pearson+ app to boost her earnings. She hung in there and now finds herself one of the new faces of her sport and the U.S. Olympic movement. The so-called NIL rules that took effect July 1 allow college athletes to strike deals with brands that use their name, image and likeness. . Medalist Lee, in turn, could earn $6,403 per Instagram post; grappler Steveson, $1,321 per post; and Pippen Jr. $1,014 per post. How do you put a price tag on that?. Adrianne Pasquarelli She helped lead Team USA to a silver medal in the team final earlier this week, stepping up after Biles withdrew following the first rotation due to a medical issue. Her graceful movements and incredible leaps were a sight to behold. July 29, 2021 | 2:05pm CDT Following Sunisa Lee's gold medal victory in the individual all-around at the Tokyo Olympics, Auburn head coach Jeff Graba is excited for the future. Her breakthrough came at the 2019 US National Championships. Its an incredible win for her.. All rights reserved (About Us). 11 by the Washington Nationals. Oh My! Soon after, she won the silver medal for the team gymnastics competition while she only claimed bronze for her signature uneven bars competition. Sunisa Phabsomphou was born on March 9, 2003, in Saint Paul, Minnesota. The superstar gymnast now earns several million dollars a year off the mat from sponsors, including Athleta (after several years as a Nike athlete), Visa, United Airlines, Oreo and Core Power protein shakes. However, a key caveat of the new ruling is that non-Olympic sponsors cant mention the Games in their brand advertising, so as to maintain Olympic sponsor exclusivity. bigger than that quarterback (Alabamas Bryce Young) who hasnt started a game, Buy newspaper front pages, posters and more. It hasnt really worked out as intended for the lower-profile athletes, says John Grady, a sports law professor at the University of South Carolina. You will be able to share this link with anyone and everyone, even on social media. A year later, she lost her aunt and uncle to Covid-19. Known for her skills at a very young age, Lee started competing in 2016 at the U.S. Classic. 2 men found drugged after leaving NYC gay bars were killed, medical examiner says, College athletes profiting off of NCAA policy, College athletes take advantage of new NCAA policy, One way to fix Social Security? Reels. October 13, 2021 / 2:46 PM Sunisa Lee of Team United States poses with her gold medal after winning the Women's All-Around Final on day six of the Tokyo 2020 Olympic Games at Ariake Gymnastics Centre on July 29, 2021 in. The slot was $4.547 million, and House ended up signing for $5 million. Until then, and as Paris 2024 quickly approaches, the table is set for Lee and Dressel. Sunisa Lee of Team United States poses with her gold medal after winning the Women's All-Around Final on day six of the Tokyo 2020 Olympic Games at Ariake Gymnastics Centre on July 29, 2021 in. Before she took home those accolades, Suni won big at the 2017 Pacific Rim Championships in Medelln, Colombia. She is endorsed by the Pearson+ app right now and has a net worth of a staggering $2 million at just 19 years old. Brands that want to work with Lee in the immediate aftermath of Tokyo will pay a premium due to her demand, which means cash in her pocket and continued visibility that Burton said creates a sustainable revenue stream for Lees future. Back after returning from Tokyo, she partnered with the Pearson+ app to boost her earnings. They both came at a perfect time, Delpy Neirotti says, adding, Its going to be advantageous for both of these stars in terms of commercial value., This is a BETA experience. As you can imagine, she was inundated with a bunch of requests and a bunch of people trying to get access to her. Lee's longtime coach Jess Graba and Auburn coach Jeff Graba are twin brothers. That is really a testament to Josh and how hard hes worked to establish himself as an MVP-caliber player at such an early stage in his career and with two years left on his rookie contract.. Share Post. The gymnasts will continue to have a presence on TV and streaming services through collegiate conference networks, staying relevant with the viewers and brands, Thompson says. Lee now has two medals in Tokyo, with an opportunity to win two more individual events in the next week. For example, when Nike was an official sponsor of the Olympics in years past, an athlete like Biles wouldnt have been able to wear Athleta gear at the Games. She has been in contact already with Auburns compliance department, and Graba acknowledged that Lee will certainly need an agent to work with her on endorsement opportunities. After her successful career, she competed at the 2018 Pacific Rim Gymnastics Championships and won the gold medal in the team final competition while also claiming the silver medal for vault, balance beam, and floor exercise. If you purchase a product or register for an account through one of the links on our site, we may receive compensation. Verified. Though the amount is unclear, it appears those wins each come with prize money. Sports businessexperts have predictedthat individual college athletes could generate tens of thousands and even hundreds of thousands of dollars in sponsorships and endorsements during their school days. One of our team members will be happy to provide pricing guidance . In the wake of her four-gold-medal performance at the Olympic Games in Rio, Biles, for example, built a robust sponsorship portfolio. . University of Miami football players D'Eriq King and Bubba Bolden have each signed $20,000 endorsement deals with College Hunks Hauling Junk, ESPN reported. product endorsements, or corporate entertainment. The ruling gives way to athletes to leverage their platforms the way influencers do, selling signed autographs, inking endorsements, and by making personal appearances. Whatever comes along, however, she expects to compete for the Tigers next season. Get our latest stories in the feed of your favorite networks. She hasn't ruled out trying to do both collegiate and elite gymnastics at the same time. Lee, who turns 21 in 2024, could still be in her prime as a gymnast for the next Olympics. "It's a win-win.". We want to hear from you! [Lee is] now the new Americas sweetheart, Thompson added. We know its not going to happen overnight, that we are going to grow this organically. Sunisa Lee of Team United States poses with her gold medal after winning the Women's All-Around Final on day six of the Tokyo 2020 Olympic Games at Ariake Gymnastics Centre on July 29, 2021 in Tokyo, Japan. Shes a million dollar baby, Vince Thompson, founder and CEO of sports and marketing agency MELT, said in an interview. Prior to her new partnership with CLIF, she had already signed deals with Amazon AMZN -1.6%,. Rick Burton, Syracuse University professor and former chief marketing officer of the USOPC, also puts Lees immediate earnings in the million dollar range. Sunisa Suni Lee, the surprise winner of the womens individual gymnastics all-around Olympic gold medal in Tokyo, has signed with Smith & Saint, an agency formed by two sisters who are both attorneys. With each Olympic federation interpreting the provision in its own way, there are regulatory questions that need to be sorted out. Gymnasts had to choose between accepting endorsements or college scholarships. No outlets have reported a figure for Suni, but judging by her past and present medal wins, it is clear that she has a sizable income through her sport. She is the first American of Hmong descent to medal at the Olympics. American gold medalist Sunisa Lee and college basketball star Shareef O'Neal, son of L.A. Lakers legend Shaquille O'Neal, sit atop a list of 30 athletes who sports-betting analytics firm Action. All Rights Reserved. Caeleb Dressel claimed five gold medals in swimming. American gold medalist Sunisa Lee and college basketball star Shareef O'Neal, son of L.A. Lakers legend Shaquille O'Neal, sit atop a list of 30 athletes who sports-betting analytics firm Action Network believes could rake in hundreds of thousands of dollars based on their social media reach alone. But this is a real performance success, somebody who has won gold, somebody who could be back in four years, a sport right now thats garnering incredible attention a lot of because of what happened with Simone Biles. Tim Walz and St. Paul Mayor Melvin Carter declared Friday "Sunisa Lee Day," a symbol of just how quickly things can turn when you stand atop the podium at the Olympics with the national anthem playing and NBC's ever-present cameras zooming in. "America was waiting for this hero," adding that her estimated sponsorship potential right now is above seven figures. Lee will be a case study for years to come," says Vince Thompson, Founder, and CEO of MELT, a sports marketing and branding agency, adding that now, the sky's the limit for her. She won three Olympic medals during her first-ever games at the 2020 Tokyo Olympics, clinching one gold, silver, and . After Biles won the all-around gold medal in the 2016 Olympics one of four golds she took home that summer she reportedly earned more than $4 million in endorsement deals. The list also includes Shareef's younger brother Shaqir, who plays basketball for Texas Southern University; as well as Spencer Rattler, quarterback for the University of Oklahoma; wrestler Gable Steveson of the University of Minnesota; and Scotty Pippen Jr., son of the former Chicago Bulls player, currently a Vanderbilt University combo guard. (AP Photo/Gregory Bull) The previous four Carly Patterson, Nastia Liukin, Gabby Douglas and Simone Biles were teenagers at the time of their triumphs. What they have is a short runway to Paris, and they have so much momentum right now that it could be carried through the next three years to add value to them, says Lisa Delpy Neirotti, director of the sports management program at George Washington University. Bradwell was one of 10 college athletes that Sam's Club signed to a deal, the retailer said, including Southern Methodist University soccer player Sam Estrada and Georgia State University wide receiver Sam Pinckney. Its a big deal, Auburn gymnastics coach Jeff Graba said. Its a dream scenario., Team USA Prepares for What Could Be Baseball's Last Shot at Summer Olympics, NBC Scrambles to Compensate Advertisers as Olympics Ratings Tank, In Court, Olympic Ticket Seller Calls Refund Lawsuit a 'Shakedown'. The 2020 Tokyo Olympics saw a new superstar being born in Suni Lee. Lee, 18, landed her first gold medal Thursday after delivering a gutsy performance in the womens gymnastics all-around final, an event Simone Biles was favored to win before she withdrew, citing her mental health. Olympic Gold Medalist @auburngymnastics teamsuni@smithsaint.com. Legal Statement. Dressel likely has another Olympics run left as well: He will be 27 at his next Olympic Games. Sportico is a part of Penske Media Corporation. He does, however, agree with the principle of a minority government. She was only bested by another gymnast, LSU's Olivia Dunne, who topped the list with 2. . Follow her on Twitter@SBJLizMullen. Sunisa Lee juggles stardom with college life The division now represents more than a dozen players, including Detroit Tigers pitcher Spencer Turnbull and Pittsburgh Pirates pitcher Chasen Shreve. She entered the Olympics as the Auburn athlete with the most reach across social media platforms with 198,000-plus Instagram followers and 19,500-plus Twitter followers as of July 1, when NIL changes went into effect and those numbers have skyrocketed since the start of the Summer Games. All these deals play out differently, but probably the biggest difference for this one is the record amount the team was willing to guarantee at signing and throughout the deal, Collins said. Jeff Graba, Lee's future coach at Auburn, made sure to highlight in his remarks after Lee won the all-around that historically gymnasts who win this title would have to turn pro because they wouldn't be able to make money going to college. I just love the fact thatthank goodness for the NIL, because she doesnt have to make a horrible decision; shes capable of, in her words, I want it all. She attended Auburn University on a gymnastics scholarship and has been a regular there. 1 high school prospect, shortstop, Matthes co-leads the division with WME agent and partner, We are very committed to growing this baseball division to be the best division in baseball, Matthes said. From Sunisa Lee to taekwondo, an Olympic gold can mean a lifetime of opportunity for athletes. Both could see their annual endorsement earnings climb above $1 million in the next year, according to Forbes estimates, and it likely wont stop there. We won't post to any of your accounts without asking first. Sunisa Lee, who hails from Minnesota, is the daughter of Laotian refugees who fled the country in the wake of the Vietnam War and she became the first Hmong-American to represent the United . Powered and implemented by FactSet. Winning an Olympic gold medal in the women's all-around competition is the most coveted title in gymnastics. If you look at the setup of the storythe greatest of all time bows out and she steps in, wins the gold, gives hopes and dreams to every little girl in Americashe represents hope and aspiration, and thats massively valuable. Contact All American Speakers Bureau to book the best keynote speaker for your next live or virtual event. Shes out of central casting. Team USA gymnast Sunisa Lee took home the gold medal in the womens all-around on Thursday, a victory that some marketers say could come with a seven-figure financial windfall for the 18-year-old star, who just shot her marketability into the stratosphere. Fill out a booking request form for Sunisa " Suni" Lee, or give us a call at 866-218-5263 to discuss your event. Theres just lots of ways she can cash in right now.. Her father Yeev Thoj is a healthcare worker while her mother immigrated to the United States of America. "I do want to go to college and have fun and kind of get away from this elite atmosphere just because it's so, like, crazy," Lee said. She will also rake in appearance and speaking fees for years to come, as she emerges as the Olympic movements next It Girl, a title he says American gymnasts have taken on after successful Summer Games since Retton won gold at the 1984 Olympics in Los Angeles. Make a gift of any amount today to support this resource for everyone. Fellow Two Time Olympic Gold Medalist. Sunisa Lee, of the United States, performs on the floor during the artistic gymnastics women's all-around final at the 2020 Summer Olympics, Thursday, July 29, 2021, in Tokyo. Lee could now potentially get a branded doll or clothing line, as long as it doesn't incorporate Auburn in the design. "There's a pro league for gymnastics, it's just endorsements," Jeff Graba said. And while the incoming freshman may now decide to forgo the NCAA ranks, as many Olympians doBiles had verbally committed to UCLA before the 2016 Olympics, eventually opting to instead turn proLee no longer has to choose between endorsement deals and college eligibility. Newly minted Olympic gymnastics champion Sunisa Lee says she's still committed to going to college at Auburn. That means Suni will take home $60,000 from Tokyo. What does that mean? If NIL rules hadnt changed, she would not be able to do any of the things we are talking about. Recent changes to name, image and likeness rules now allow Division I NCAA athletes to monetize their marketability. But its the unparalleled mental strength that she has shown during the most difficult time of her life that make her the person she is.. Yes, she'll arrive at Auburn as not just another freshman. His timing could not be better, as fans were seeking a new star in the post-Phelps era, Delpy Neirotti says. 1 gymnast in the world. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. Her phone practically melted from her notifications on social media from random well-wishers to actress Reese Witherspoon. Then, with Biles the 2016 Olympic all-around champion scratched from this years all-around final, all eyes were on Lee, who represented Team USAs best chance to maintain its grip on the sports marquee event and bring a fifth straight all-around gold medal back stateside. A life to begin. The agreement pays Allen, who was the No. Athlete. Now that the Hmong starlet has won two medals one gold for all-around and one silver with the rest of Team USA that prize money will also factor into her net worth. Thats the premier event; you win that, youre the best gymnast in the world, Dorfman said. But everybody at the top of WME and, I dont think it was too challenging, especially when you look around the league and see most teams are still rewarding their top players, CAA Sports, At CAA Sports, clients are represented by multiple agents. Awards, accolades, endorsement deals and sustained celebrity followed. Sunisa lee (@sunisalee_) November 15, 2022. Its worth noting that had the Tokyo Games happened last summer as planned, that wouldnt have been the case. That means Suni will take home $60,000 from Tokyo. "Smash the cap", Millions of Americans nearing retirement age with no savings, Vast majority of U.S. homes are unaffordable to the average buyer, Difficult economy and loneliness forces some retirees to move in with family. After the success she found in gymnastics, she took part in the famous tv reality show Dancing With the Stars. But the 18-year-old will still be able to cash in on her new status as Olympic gold medalist as result of newly loosened NCAA amateurism rules. Lee also won bronze for the uneven bars and was part of the U.S. team that won silver. Her mother's long-time partner John Lee bred her throughout her life as she keeps his surname. 2023 Leaders Group. Thats not limited to endorsement deals, though hes sure whoever ends up representing Lee will capitalize on those. If she does still opt to go to Auburn, INFLCR CEO Jim Cavale said the star will arrive with a massive head start in terms of social media endorsement deal opportunities in the NIL era. ICE Limitations. Jade Carey will attend Oregon State, Jordan Chiles will start at UCLA, and Grace McCallum will go to Utah.

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