Clearly understanding your project stakeholders can help you gain buy-in and execute your project more effectively. Flexibility can comprise four aspects. Stakeholder groups will vary enormously according to the nature of the business. It is worth noting that the cost of implementing these strategies will have an impact on the operations of this airline. You can use the following in your reference section in order to give credit to the source. It involves assigning attributes or levels to each stakeholder based on their characteristics in relation to the project or work. "EasyJet Company's Strategic Analysis and Marketing." Customers - they would want cheap flights that are comfortable and safe. Developing the range of ancillaries on offer such as the Inflight retail proposition. 3. Opines that easyjet should continue with the rules and laws they already follow as this will make employees happier knowing that they are being treated fairly, which will improve the workplaces efficiency between employees and customers. All Rights Reserved by Barakaat Consulting. to determine the economic value of ryanair, these issues must be assessed with an appropriate time frame. How to create a stakeholder map [templates & examples] A compelling case can be made for organizations of any stripe to understand and prioritize stakeholder needs in their operations, policies, and practices. Stakeholder Map | Creately The airline is currently the second largest budget airline in Europe based on passenger count and seventh largest airline in the world. Evaluate this claim drawing upon evidence from Chapter 8. of Book 1 Mapping psychology Memory is a subject that has been of much interest to psychologists for many years and various research has been carried out in aid of trying to understand how memory works. Modul 3: Pemetaan Pemangku Kepentingan (Stakeholders Mapping) Updated: Feb 28th, 2023. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 . Essays Page 4 Easyjet stakeholder mapping Free Essays | Studymode Jones, L 2005 , EasyJet: the story of Britains biggest low-cost airline, Aurum, London. In addition, the risk of security in the airline industry has increased the number of regulations which may negatively affect the market strategy. . 3. Opines that a large investment is needed to strengthen and expand the market share. Currently, the airline industry faces certain threats. They have the interests in the activities of an organization and can be divided into internal and external stakeholders.In addition there are different levels of stakeholders: primary and secondary.The level of stakeholders depends on the political economic and social environment. Explains that the airline industry is impacted by current market trends, and externalities. When this industry began, the industry was monopolized by the state owned flag carriers (Cameron & Mike 2009). Explains that labor unions are associations of traders or professionals formed to protect the rights and interests of the members and are legally recognized by law trough the labor relation act. The following stakeholder mapping example explains the primary aspect needs to be considered for stakeholder analysis. This implies that the company operates based on the international rates which may at times have a negative implication on the low fares (Bartholomew 2009). From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. EASYJET PLC : Shareholders Board Members Managers and Company Profile Most EasyJet Topics to Write about. This is a ration which indicates the rate of return on equity shareholders investment. Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. Last month's quarterly trading update reported an 8% increase in unit revenues for the Oct-Dec quarter and forecast a significant narrowing of first half pre-tax losses from GBP112m to between GBP50m and GBP75m. 2. Stakeholder Analysis: Overview, Tools and Techniques There are no assigned seats, no meal, no movies and no first class travel on its flights. easyjet stakeholder mapping Explains that hicksian's model reckons the time frame in which a strike has to last in order for the parties to reach concession in terms of the wage rate. This report is shared in order to give you an idea of what the complete Environmental, Social, and Governance (ESG) Analysis Report will cover after purchase. Explains jet2's emphasis on low costs, safety and reliability to ensure a satisfied customer base and increase its potential revenue. Describes the transportation security fees, which can be found at http://www.tsa.gov. employers' relationships with unions have become more hostile since the 1970s. During the financial year 2007/2008, this company recorded a profit of 2.3 million pounds. Every business has stakeholders involved. Purpose. easyJet aims to deliver a seamless and digitally enabled customer journey at every stage and is continuously working to enhance the customer experience. Stakeholder mapping in 4 steps. Learn More. Opines that trade unions would want easyjet to keep within their employees' rights by paying them their correct wage and treating them with respect. It will be viewed as a viable enterprise that addresses acute environmental issues and reflects on its values. 1997. Use these steps along with the stakeholder maps and templates to manage your stakeholders effectively and turn them into project champions! This airline focuses on low cost, financial strengths and on high efficiency. why do airlines go bankrupt?. As of 2019, EasyJet strives to become the first major airline in the world to offset the carbon emissions from all its flights fuel consumption on its customers behalf. Being low cost, driving efficiency and investing only where it matters most to our customers and our people. Retrieved from https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Furthermore, a larger fleet will ensure that the airline has got an increase in seat capacity thus this will translate into increased revenue for the airline. One of the responsible actions that EasyJet has undertaken includes signing an agreement with the European airframer Airbus, to cooperate in a joint research project on the feasibility of the hybrid and electric-powered aircrafts. Fourth is the dependability, which is the ability to ensure that the stated services are delivered in accordance with the promises which have been made to the customers. dues help the union pay for officials' salaries and conducting union business, but members complain about the amount they pay, how the money is spent, and how it is allocated between the national and local union. Defines collective bargaining as the process by which the parties to the employment relationship (thus employers, trade unions and employers with their representatives) come together to negotiate an agreement with the regards to terms and conditions of employment. This airline has a strong presence in its operations. Stakeholder mapping is simply a process in which the company's stakeholder is tracked, identified, their outcomes from a project are calculated, and all this information is derived during this crucial processthe person who is managing the project maps and categorizes them.. This implies that the company was able to launch into 644 destinations within that span or period of time (Jones 2005 ). Opines that customers would want help in taking proper care of their new dog, especially as many of them have come from a previous bad home. We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. As an airline, EasyJet has skilled and motivated workforce which ensure that the travellers are able to enjoy quality services. by chloe calories quinoa taco salad. Focusing on improving the control and decision making across operations. Environmental, Social, and Governance (ESG) Analysis Report. Furthermore, it is important to note the fact that the management team should work out a plan to ensure that the cost estimates are within the range of the company operations. Concludes that the airline industry is impacted by current market trends, and externalities. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. Explains the impact of monetary, fiscal, and federal aviation policies on the airline industry. Appreciate and Manage Uncertainties and Reservations Opines heathrow airport should be a world-class hub and influence government policy and airport owners in continued support. Cummings, TG & Worley, CG 2008, Organization development & change, Cengage Learning, California. This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. The key strategic approach which has made this airline to get to this point is the low cost fare structure. 1. Continuing to deliver strong productivity, easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. Focus on seasonality improvements such as season contracts and bases. Stakeholder Mapping - How to create a stakeholder map with Smaply By introducing the 'no-nonsense' theory to the European market, after its deregulation in 1992, easyJet did prove power by increasing . Key stakeholders of British Airways include customers, employees, those who have invested in BA by buying shares of the business as well as corporate organizations. they aim to be considerate to their neighbour while delivering value to customers. Copyright 2000-2023. EasyJet Company's Strategic Analysis and Marketing Essay This has been clearly captured in the vision and the mission statement of this company. This report is shared in order to give you an idea of what the complete Regulatory Outlook Report will cover after purchase. al. This airline is credited to having the quickest turnaround times on the industry. the total discounted cost stream is 8.4 billion. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. The Summary report contains the SWOT & PESTLE table contents only. the price elasticity of demand depends on the number of competitors that are in that route. Initially these companies were focused on business travel, however due to the growing demand of leisure air travel the demand for airlines also increased. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. In some countries, unions are heavily one-sided, only taking into consideration rights of the employees. Some of the strategies which have been synonymous with this company include maintaining and promoting a people friendly company culture, providing leadership to dynamic workforce, helping the community and charitable programs to get better results, ensuring suppliers optimize their energy usage and materials management and finding practical solutions to eliminating waste. Stakeholder mapping is the process of identifying key stakeholders (i.e. Explains that employees are willing to work for free, but they want to be treated with respect as if they were paid employees. a product or service. Stakeholder relationship mapping | Victorian Government Opines that governments would want keith's rescue dogs to stick within their legal rights as a charity and as an organisation that helps the wellbeing of dogs. Copyright 2023 Surperformance. This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. Competition: Regulation permitted the entrance of start-up carriers, which, when combined with the excess capacity and the potential for high returns, has led to increased competition. easyJet is confident that through its strategy it will deliver sustainable growth and returns for shareholders. (2020) 'EasyJet Company's Strategic Analysis and Marketing'. This detailed SWOT analysis of easyJet aims to analyse the strengths and the weaknesses of easyJet. EasyJet Company's Strategic Analysis and Marketing. Note: the Y axis intercepts at the mid-point of the X axis. However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Their experience helps a project avoid pitfalls and getting their help builds stronger relationships. the company offers advice, guidance, information and support for managers and colleagues relating to the latest discrimination laws. The power of suppliers is another aspect which is brought to the fore by the porters five forces. Strong operational efficiency leading to a low-cost model. Explains that positive and negative externalities influence the supply and demand of the airline industry. In essence, focus remains on pricing strategy and the expansion of its route network across Europe and even other parts of the globe. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. EasyJet has various opportunities which are emerging. An Introduction to Stakeholder Mapping - LinkedIn These preferences have lowered the landing charges (Jones 2005 ). Explains that as the organisation increases its profit margin employees also feel that their compensation levels have to be increased. But the numerator is affected by various factors such as profitability of sales, assets turnover, and financial leverages. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. if they lose recognition, it would also decrease recognition for their sponsor. EasyJet (2018), "EasyJet Annual Report", Published in 2018. Internal stakeholders are . Explains that easyjet rely on companies that supply them with their fuel for their aircraft so that they can fly to other countries. Explains that a single monopoly is one organization that holds 100% of the market share. Explains jet2's home website, where bookings and timetables can be made, and the companys mission statement, background information and aims for the future. But there have been issues where unions have been held responsible for creating problems and also been proven to be lobbying for interests of a few instead of the masses that they. The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. As an airline, EasyJet seems to be well placed in the kinds of services and products it is providing (Ahlstrom & Garry 2009). For instance, in 1992, following the expansion of the European Union, there was an increase in the airline destinations. French, WL 1986, Human resources management, Houghton Mifflin Co., New York. Explains that first class attracts high-income earners who are concerned with a high level of service and enjoy an air of exclusivity. Compares the median weekly income of full-time wage and salary workers who were union members with non-union workers. By innovating in myriad ways, the company has been able to save costs and pass those savings along to its customers. 1. Since the trading update, easyJet 's founder and largest shareholder, Sir Stelios Haji-Ioannou, has sold a small portion . they are very active in the political arena at the local, state, and federal levels. This is especially so since the threat among the regional airlines is higher as compared to the local routes. Which Stakeholder Mapping Method Should You Use? Holistic Analysis Step 1) Identify your stakeholders: Your boss, your team, senior executives, prospective customers, your family, etc. Explains that the employer association wants to help between the negotiations between easyjet and the trade union. Competition is stiffening in the airline sector. What is stakeholder mapping? Opines that jet2 must capitalise on customer trends by flying to more destinations within europe. Explains keith's rescue dogs' aims are to help the welfare of unwanted and abandoned dogs, re-home as many dogs as they can, and educate people on the correct care and treatment of dogs. Delayed London Stock Exchange Explains that ryanair's valuation in the long-term, known as its economic value, is the major issue facing the company. Revenue is increased through not having to deliver or post tickets out to its customers, in comparison with other non-internet based airlines. Defines competitive advantage as anything that gives an organization an edge over its competitors in the products it sells or the services it provides. easyjet stakeholder mapping These services are on a low cost basis. Corporate stakeholders are usually customers, suppliers and shareholders. The mission statement of the company is supported by a strong focus on these three objectives and encourages stakeholders to have future-oriented visions (Bessant & Tidd 2011). The Y axis represents the spectrum of involvement from high at the top to none at the bottom. Jonas Christiansen - Technology Manager - easyJet | LinkedIn In addition, they also offer faster turnarounds as there are fewer air movements. "Easyjet Stakeholder Mapping" Essays and Research Papers . who are the stakeholders of easyjet - sbsfoundation.co.in union wage premiums show the direct benefits of being a member. Continuing to develop our revenue management capability such as enhancements to our pricing algorithms. I have a background as a Developer and Technical Architect. Table of Contents. In the recent past, the airline has been carrying out an evaluation regarding its fleet. Opines that unions have an unfair advantage in lobbying politicians in all levels of government. an unfavorable eu ruling in february 2004 put pressure on the stock price and raised uncertainty among investors. easyjet stakeholder mapping employers or management may lose a large sum of profit because of the inoperative production. the rise and decline in fuel costs affect the lifespan of many airlines. Explains that union members benefit from collective bargaining power to negotiate with employers on their behalf. Use our interactive flight route map to find destinations easyJet fly to from your chosen airport. Zoom in and focus: You could use the tool to evaluate your competitors from your customer's perspective. Employees - they want to be . The way in which the organization secures, deploys and utilizes its resources will determine the extent to which it can successfully pursue specific performance objectives. The future of easyJet 16 6. Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. Keep it up! Explains that trade unions want to protect the rights of employees in a business. 3. Since the capacity of air transport infrastructure is always limited, the greater environment that airlines operate within will function in a similar manner in the future, although capacity constraints at certain busy airports may further constrain the air space. Despite the global recession the Easyjet is making significant profits. What is stakeholder mapping? How to map stakeholders EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman . IvyPanda. Explains that the airline industry is influenced by the elasticity of demand, externalities, wage inequality, monetary policies, and fiscal policies.
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