Characteristics of MICE travel. [citation needed] Today it is usually used to boost hotel revenue. Still, they have slight differences among themselves. The operator has been awarded the M badge, issued to companies that have implemented the quality programme Moderniza for tourism best practice. The increase in demand for bleisure experiences (defined as leisure mixed with business) offers local tour operators significant opportunities to develop suitable products for the market. Implementing tailor-made MICE services into a hotel infrastructure is a way of securing additional long-term valuable growth. The operator also offers a wide range of personalised bleisure and incentive experiences for inbound business tourists. Copyright (c) 2021 McKinsey & Company. In 2019, the TCEB signed a Memorandum of Understanding with four overseas MICE markets, Australia, the UK, USA and Germany, to create a framework for developing the MICE sector for mutual benefit through sharing of information, business development, market promotion, business research and personnel development. This study has been carried out on behalf of CBI by Acorn Tourism Consulting Limited. They have tons of updated info to help event pros and students to keep up to date. Incentive travel refers to travel that intends to motivate or reward company stakeholders. The country is one of the top global tourism destinations for sun and beach holidays and provides attractive propositions for year-round themed holidays. Training, exchange of expertise or networking among workers of the same sector. Conferences take meetings to the next level and are designed for a large corporate group to share knowledge across several days. The expertise required to excel in MICE tourist management is based on interpersonal, creative, organizational and technical skills. The researched issue concerns building of an attractive image of the MICE tourism destinations. According to Expedia, 60% of business trips are extended for leisure purposes and participants are often prepared to travel beyond the business destination to do it. The operator also founded MICE Indiaa, an award-winning specialist digital MICE magazine that offers a range of executive MICE development training and management programmes for the sector, as well as publishing expertise and insights. The MICE industry in Spain has great growth potential and must focus on innovation and sustainability. To sell your MICE travel product to European business travel operators, consult the CBI study 10 tips for doing business with European tourism buyers. The MICE customer has high expectations for high-quality services and personalised customer service. Both specialist operators and OTAs offer good opportunities. So its about understanding what makes people make decisions and with which frequency, what brings them happiness and what motivates them. Every European country has different rules and you should do your own research to find out what they are. Required fields are marked *. Recently there has been an industry trend toward using the term "meetings industry" to avoid confusion from the acronym. MICE tourism is a part of the business tourism industry. Shanghai and Beijing are the leading destinations for MICE trips, followed by Guangzhou, Hong Kong and Macau. Key takeaways Agree by clicking the 'Accept' button. Lastly, developing MICE services is the perfect opportunity to enhance a hotels reputation and profile, besides its profitability. The study includes detailed information about revising terms and conditions to help you amend yours. As a supplier, you will need to be professional and offer high-quality services to them. So it means that the events segment is bringing development, money and structure to theses venues, businesses, governments, etc. OTAs are also often used by individual business travellers who make their own direct arrangements for their leisure time. Please review our market information disclaimer. Popular exhibitions in the travel and tourism industry include: MICE tourism has grown considerably in recent years. For the future, India is well-placed to increase bleisure offers its exceptionally rich culture and heritage gives multiple opportunities to provide the business traveller a wide range of unique experiences. The website is published in English and Russian. 150 types of tourism that are trending right now, Industry players in the MICE tourism sector. After all, we can say the meeting and the tourism industries are walking entirely hand-in-hand. However, as younger business travellers are seeking authentic travel experiences to enjoy while away from home on business, Airbnb is also an important channel and the OTA has created a unique page on its website for business travellers: Feel at home, wherever the job takes you. This niche hospitality market has seen hotels having to create jobs for innovative meeting planners and professional conference services staff, as well as develop industry-specific programs to add new dimensions to their overall service infrastructure. s/n,Partida del Moralet, 03502 Benidorm, Alicante, Espaa, Phone : +34 96 500 43 00Email : comercial@grandluxorhotel.com, This site is protected by reCAPTCHA and the Google, Meetings with partners, clients or workers, Attending corporate events related with the workers activity (congresses, seminars, fairs, showrooms). If you are looking for a way to motivate your staff and enhance productivity, retention and output throughout your business, then incentive travel is often a worthwhile investment. Implementing tailor-made MICE services into a hotel infrastructure is a way of securing additional long-term valuable growth. MICE tourism is any tourism related with business trips for meetings, incentives, corporate events, seminars, congresses the principal element is the motivation of those in the world of work by shifting from one location to another. The MICE industry is a unique, stand-alone industry for the purpose of doing business. Visits to branch offices or headquarters of the company. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Don't miss any news and discover the latest trends in event organisation. | Travel Is The Best Education! Association, 2009). Which trends offer opportunities or pose threats on the European outbound tourism market? Companies around the world turned to technology to continue doing business, which saved time and money on business travel. Each one of these agents need to be in mind when planning incentive trips. When planning a MICE, aim to start from the beginning, asking yourself the 5 Ws and the 2 Hs first: These are the most fundamental questions for common problem solving youll need to sort out when you start planning any MICE event. A conference is an event that facilitates presentation, discussion and the showcasing of work within a professional network. As the overweight/obese population rapidly increases, they will inevitably become a potential source of BMSCs for clinical application, especially when . Be on hand to offer other services to this type of guest, such as taxis or other advice for getting around. Benefit trips connected with the corporate social responsibility of the company. Consult the CBI study, How to respond to COVID-19 in the tourism sector for tips on preparing for the future recovery of the tourism sector. Organizing a MICE event will bring advantages to your company and its workers. That includes expenses on lodging, hotel booking, food & beverage, facilities, air tickets and ground transportation to and from the congress theyll attend. Now a more important role is being taken on in MICE tourism by the possibility of staging hybrid events which combine face to face and digital components (also pending the development of the metaverse as a far more down to earth idea than the current one) and a greater awareness of the worker in matters such as safety, health and sustainability. CBN Travel & MICE is an experienced travel management company that serves the UK market it is a member of the European Tourism Association (ETOA) and UK Inbound. Many business travellers like to choose and book their own accommodations and opt to stay in locally run boutique hotels, private homes, bed and breakfasts (B&Bs) or guesthouses instead of large chain hotels. Both cities have a wide range of tourism activities and attractions that would appeal to bleisure tourists. This will likely result in the continued decrease of travel for the purpose of meetings in the coming years. MICE tourism is known for its extensive planning and demanding clientele. In recent years, a change of trend has been perceived in these types of events towards places which offer a pleasant climate, seeking warm climates which allow this type of MICE events to be held year round. Figure 3: Changing Face of Business Travel Accommodation. It is worth mentioning that the projects that are well positioned, are more likely to approach and retain customers, as they are well regarded by the public. (Meetings, incentives, conferences & exhibitions). In the future however, it is highly anticipated that both Millennials and Gen Z will be important growth markets for the sector, and also for bleisure. The national tourism organizations in Asian countries take initiatives in organizing this kind of tourism, which lifted MICE industry to a whole new level. Exhibitions and B2B fairs to network, find new business suppliers/providers. Source: Exhibit from For corporate travel, a long recovery ahead, August 2020, McKinsey & Company,www.mckinsey.com. Phone. Over the years, Going Places Tours & Travel Zambia has also included business travel in its strategic plan. According to the Brazilian Association of Events Companies (ABEOC Brazil), there are around 10,000 venues available for hire, and the MICE industry generates more than R$ 67 billion (11 billion) annually. High profile and/or well-marketed international, regional and local events can enhance the destinations reputation as recognisable and reputable. MICE tourism is business tourism that includes Meetings, Incentives, Congresses and Events. The ISO 20121 is the Standard for Sustainable Events offering guidance and best practice to help manage events and control social, economic and environmental impact. Increasingly, business travellers are choosing to include an element of leisure travel within a business trip, often referred to as bleisure or bizcation. Easy access is the top priority for business travel planners, Planners often rely on existing networks, especially Associations that have a network of offices/locations, Planning and scheduling, often several months in advance, or longer, Transportation options air, train, road, Accommodation, for example hotel, B&B, guest house, local accommodation suppliers such as Airbnb, Booking.com, Venues, such as exhibition centres, sporting venues, conference halls, meeting rooms for hire, offices, museums, Facilities technology available, other meeting needs. For Singapore, which relies on MICE heavily for its tourism industry, the MICE business contributes even more to the nation's economy . Millennials are the key market currently for MICE. Research events venues in your destination and make contact to see how you can add your business to the supplier listings. Chinas MICE industry looks set to benefit from the development of new technologies developed in China to support the industry. The structure of the MICE (Meetings, Incentives, Conferences and Events) travel industry is very complex. The growing trend for including leisure activities whilst on a business trip (bleisure) offers numerous opportunities for local tour operators to enter the market and develop leisure tourism experiences for business travellers.
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